LIVE — at 13 desks across India
NOTHING LIKE IT EXISTS.
आपका. सिर्फ़ आपका.
Your name. Your number. A date that mattered. A drawing nobody else has.
Stitched, printed or engraved into something you already own, while you stand there and watch.
One of one. Never made again.
What actually happens
THREE STEPS. ABOUT FIVE MINUTES.
Three ways to work with us
WHERE DO YOU WANT THE MACHINE?
On your shop floor every day, at your launch for a week, or nowhere near you at all — just send us the boxes.
Your store is competing with a phone that has everything on it and never closes.
We put a desk on your floor with a machine, an operator and a designer on it, and we keep it running every day. It gives a person a reason to come in that nothing online can match.
Most launches get seen, photographed once, and forgotten by the following week.
We bring the whole desk to your event for a few days and make something for each guest while they watch. They leave holding it, and they film it themselves.
Sometimes you just need two hundred good things made properly, by a certain date.
Send us the product, or we will find it. Tell us what goes on it. We make it here and send it back finished.
What can we touch?
ALMOST EVERYTHING.
We customise over 90% of what is already on your shelf. Shoes lead — they always lead.
Shoes — lead the desk
Shoes — lead the desk
Caps — gold emblem finish
Leather — laser precision
Digital hot foil detail
Tees & jackets — thread density up close
Hard goods — engraved into steel
Six techniques · in-house design always included
SIX WAYS TO MARK A THING.
Thread raised off the surface, so your fingers find it before your eyes do. This is the jacket somebody still owns in twenty years, and still tells the story about.
How it actually works
A needle and thread worked into the material itself by machine. Nothing is printed and nothing sits on top — the design is built out of the fabric.
Photographs, gradients, six colours crashing into each other. Anything you can put on a screen goes onto the shirt. This is the one the whole crowd ends up wearing.
How it actually works
Direct-to-film. Artwork prints onto a carrier film, adhesive is cured onto the wet ink, then the whole thing is fused into the fabric under heat. The printing happens beforehand; the pressing happens in front of you.
The finish that makes a plain box look like it came from somewhere far more expensive. Put it on the invitation, the luggage tag, the inside of a wallet nobody else will open.
How it actually works
Metallic foil bonded to the surface with heat. Because no metal plate has to be cut first, even hairline detail comes out clean.
A perfume bottle with her name down the side. A pen. A whisky glass. Nobody expects these things to be personal, which is exactly why they stop the room. It cannot peel or fade — the mark is the object.
How it actually works
A laser burns the design into the surface. Nothing is added and nothing sits on top, so there is no layer that can lift, wash off or wear away.
The water bottle at the gym. The helmet. The phone case face-up on the table all through the meeting. Glass, metal, curved, painted — things nothing else will stick to properly.
How it actually works
The same idea as DTF, built for hard surfaces. The design is UV-printed onto a film and cured on the spot, a second film is laminated over it, then it is pressed onto the object and the film peeled away. No heat at all — which is why it will sit on glass, metal and curves a press could never reach.
In-house design is included in every engagement and is never a separate line. It is what makes each piece one-of-one instead of a template.
Three years, thirteen desks, counting
THE NUMBERS BEHIND THE CRAFT
Trusted by
Activations · scale
MADE LIVE. AT SCALE.
At the one8 Global Premiere with Virat Kohli (Yashobhoomi, with District by Zomato), we ran 4 machines and a live design desk. Guests picked their pair, designed it with us, and walked out wearing a one-of-one in minutes.
We turned Uniqlo clothes and bags into personal pieces, live in the store. The store saw its own sales rise across the three days.
We partner with cap brand 52 Degrees at Comic Con editions every year. Fans design a cap around their fandom and get it made live at the booth — the crowd around the machine does the marketing.
At Winter Wonderland, parents personalised Mothercare kidswear with custom embroidery, stitched live. A gift that becomes a keepsake.
Alongside Mothercare, we ran live print customization for Edamame’s kids’ range — full-colour designs, applied on the spot, for families moving through the event.
For five years we’ve put fans’ names on the back of their RCB jerseys. More than a lakh fans now wear a jersey that’s theirs alone.
YOURS. ONLY YOURS.
Put a machine on your floor, in your launch, or on the box you send us. We bring everything else.
No meeting needed to get a number. We reply the same day.
laksh@custogusto.in